Labor Day × Histadrut
The Brief
A Labor Day campaign produced in collaboration with Publicis and the Histadrut. The brief: create a film that honored workers and resonated with a broad national audience.
We approached the film with a documentary sensibility — capturing real workers and real moments, then elevating them with cinematic production value.
Produced in collaboration with Publicis, the campaign aired across broadcast and digital, with cut-downs tailored for social platforms.
Hero Film
Broadcast
Social Cut-downs
The Result
A Labor Day campaign that balanced documentary authenticity with cinematic polish — a film that honored its subjects and reached a nation.
Watch on YouTubeReady to get started?
Let's discuss your project.
Every great film starts with a conversation. Tell us about your vision — we'll handle the rest.